In Vietnam, due to the long travel time on the road, OOH advertising is always a good choice. However, mass advertising Pano is sometimes ineffective due to the number of too many, because it is too high with eyesight, because of distance is too far.
In contrast, taxi advertising has flourished for a few years now with several advantages: Mobility: Taxis operate with a wide area, not limited to routes like buses. Distance: 200km / day on average Operation time: 24 hours / day compared to about 12 hours / day of the bus In addition to the general advertising effect with pedestrians, the advertising also focuses strongly on the set of users getting on the car, which is a high-income class Cost, advertising time more flexible than the type of hoard, bus
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